APICS Certified Supply Chain Professional (CSCP) — Question 330

The best reason for an organization to identify end-customer segments is to:

Answer options

• A. determine sales territories and targets.
• B. determine the pricing structure for product families.
• C. implement an appropriate supply chain for each segment.
• D. measure the revenue and profitability of each segment.

Correct answer: C

Explanation

Identifying end-customer segments allows an organization to implement a suitable supply chain tailored to the specific needs of each segment, making option C the correct choice. The other options, while important, do not directly relate to the primary reason for segment identification as they focus on sales, pricing, and revenue measurement rather than supply chain optimization.