APICS Certified Supply Chain Professional (CSCP) — Question 322

The most effective means to measure customer loyalty would use which of the following approaches?

Answer options

• A. Determine the ability to satisfy a customer's delivery date
• B. Conduct customer survey for direct feedback
• C. Analyzing customer repurchase patterns
• D. Monitor rate of call center activity

Correct answer: C

Explanation

The correct answer, C, focuses on analyzing customer repurchase patterns, which is a direct indicator of loyalty. While the other options may provide useful information, they do not directly measure the ongoing commitment of customers to return and make additional purchases.