APICS Certified Supply Chain Professional (CSCP) — Question 308

Which customer perspective of value includes customization of value-added services?

Answer options

Correct answer: B

Explanation

The correct answer is B, as the functional perspective of value focuses on how services can be customized to meet specific customer needs. Options A and C relate more to overall economic benefits and market positioning, while D, relevancy, pertains to how pertinent a service is to the customer, not its customization.