APICS Certified Supply Chain Professional (CSCP) — Question 289

A company is seeking to attract recent college graduates as customers. Which of the following market characteristics should the company use in order to segment its customers?

Answer options

• A. Geographic
• B. Demographic
• C. Price sensitivity
• D. Cultural

Correct answer: B

Explanation

The correct answer is B, as demographic characteristics such as age and education level are crucial for targeting recent college graduates. Geographic, price sensitivity, and cultural factors may not specifically address the unique needs and preferences of this particular group.