APICS Certified Supply Chain Professional (CSCP) — Question 223

Market segmentation is useful for:

Answer options

• A. identifying homogeneous customers.
• B. defining a unique supply chain model for a company.
• C. understanding and meeting the needs of customers.
• D. focusing on the needs of specific customers.

Correct answer: C

Explanation

The correct answer is C because market segmentation helps businesses to comprehend and fulfill the specific needs of different customer groups. Options A and D are related but do not capture the broader understanding of customer needs, while option B pertains to supply chain management and is not directly relevant to market segmentation.