APICS Certified Supply Chain Professional (CSCP) — Question 217

Which of the following dimensions of customer value typically is most important for functional products, such as packaged foods?

Answer options

• A. Conformance to requirements
• B. Price and brand
• C. Value-added service
• D. Relationship and experience

Correct answer: B

Explanation

The correct answer is B, as price and brand are vital for functional products that compete primarily on affordability and brand recognition. Options A, C, and D are less relevant for these types of products, which prioritize basic functionality over additional services or relationships.