APICS Certified Supply Chain Professional (CSCP) — Question 212

Customer relationship management (CRM) provides the sales and customer service functions with:

Answer options

• A. on-hand inventory balance for goods experiencing an increase in demand
• B. shipment history, promotional programs, and order status for specific products
• C. master production schedule (MPS) details for upcoming customer orders
• D. customer and market segments for logistics planning

Correct answer: B

Explanation

The correct answer, B, highlights that CRM systems provide vital information such as shipment history and order status, which are crucial for sales and customer service functions. The other options focus on inventory management, production schedules, and logistics, which are not the primary functions of CRM.