APICS Certified Supply Chain Professional (CSCP) — Question 179

The primary role marketing plays in demand planning is to:

Answer options

• A. manage the sales force.
• B. determine monthly production.
• C. determine plant locations.
• D. establish customer service standards.

Correct answer: A

Explanation

The correct answer is A because marketing's primary responsibility in demand planning involves managing the sales force to drive demand. The other options, while related to production and operations, do not directly pertain to the role of marketing in influencing demand.