APICS Certified Supply Chain Professional (CSCP) — Question 125

Which of the following measures would be an appropriate indicator of the marketing and sales organization's support of the sales and operations planning (S&OP) process?

Answer options

• A. Finished goods inventory as a percent of planned inventory
• B. Percent of product introductions completed on schedule
• C. Total revenue as a percent of planned revenue
• D. New customers as a percent of total customers

Correct answer: B

Explanation

The correct answer, B, indicates how effectively the marketing and sales organization can launch new products according to schedule, which is crucial for S&OP alignment. Options A and C focus on inventory and revenue metrics, which do not directly measure the support of new product initiatives. Option D pertains to customer acquisition rather than the S&OP process itself.