APICS Certified Supply Chain Professional (CSCP) — Question 121

A distributor wants to run a promotion on an item that a manufacturer has just introduced. Which of the following processes would provide the most useful input data for evaluating the impact of promotions?

Answer options

• A. Demand planning
• B. Production scheduling
• C. Inventory management
• D. Transportation planning

Correct answer: A

Explanation

Demand planning is essential for understanding customer needs and forecasting sales, making it the most relevant process for evaluating promotional impacts. Production scheduling, inventory management, and transportation planning, while important for operations, do not focus specifically on the anticipated consumer response to promotions.