APICS Certified Supply Chain Professional (CSCP) — Question 110

A company that is focused on customer relationship management is most likely to take which of the following actions for customers who have been profitable over time?

Answer options

• A. Reduce the cost of serving them.
• B. Target them for higher margin services.
• C. Target them for greater attention.
• D. Charge them for administrative services used.

Correct answer: C

Explanation

The correct answer, C, indicates that a company would prioritize giving more personalized service to its profitable customers to strengthen their relationship. Options A and D would not enhance the relationship, while B, while beneficial, does not directly address the need for increased attention to maintain loyalty.