APICS Certified in Logistics, Transportation and Distribution (CLTD) — Question 74

Which of the following terms refers to an integrated approach of simultaneously selling to consumers through multiple distribution channels?

Answer options

• A. Omni-channel
• B. Multi-channel
• C. Business-to-consumer (B2C)
• D. E-commerce

Correct answer: B

Explanation

The correct answer is B, Multi-channel, as it specifically refers to the use of multiple distribution channels to reach consumers. Omni-channel (A) implies a more integrated experience across channels, while Business-to-consumer (B2C) (C) and E-commerce (D) describe types of transactions rather than the approach to distribution.