APICS Certified in Logistics, Transportation and Distribution (CLTD) — Question 19

The allocation of revenues and costs to customer segments or individual customers in order to estimate segment value is known as:

Answer options

• A. customer relationship management (CRM).
• B. customer profitability analysis.
• C. customer service analysis.
• D. customer standardization analysis.

Correct answer: A

Explanation

The correct answer is A, customer relationship management (CRM), as it involves tracking and analyzing customer interactions and data to improve business relationships and profitability. The other options, while related to customer analysis, do not specifically refer to the allocation of revenues and costs to measure segment value.