APICS Certified in Logistics, Transportation and Distribution (CLTD) — Question 134

In a supply chain management context, the role of logistics in supporting product promotions is to:

Answer options

• A. track promotional spending to verify the return on investment (ROI).
• B. manage the forecast to adjust seasonal demand from the original forecast.
• C. have product in the correct places in the supply chain to fulfill demand.
• D. have enough raw materials in stock to quickly respond to increased manufacturing.

Correct answer: A

Explanation

The correct answer, A, emphasizes the importance of tracking promotional spending to assess ROI, which is crucial in evaluating the effectiveness of marketing efforts. Options B, C, and D, while relevant to supply chain logistics, do not specifically address the direct support of product promotions.