AWS Certified Cloud Practitioner — Question 795

An ecommerce company wants to provide relevant product recommendations to its customers. The recommendations will include products that are frequently purchased with other products that the customer already purchased. The recommendations also will include products of a specific color and products from the customer’s favorite brand.

Which AWS service or feature should the company use to meet these requirements with the LEAST development effort?

Answer options

Correct answer: C

Explanation

Amazon Personalize is a fully managed service specifically designed to build real-time recommendation engines with minimal development effort, easily supporting metadata filtering for attributes like color and brand. Amazon Comprehend is used for natural language processing, Amazon Forecast is for time-series forecasting, and Amazon SageMaker Studio would require building a custom machine learning model from scratch, which involves significantly more development effort.