AWS Certified AI Practitioner (AIF-C01) — Question 5

A company has petabytes of unlabeled customer data to use for an advertisement campaign. The company wants to classify its customers into tiers to advertise and promote the company's products.
Which methodology should the company use to meet these requirements?

Answer options

• A. Supervised learning
• B. Unsupervised learning
• C. Reinforcement learning
• D. Reinforcement learning from human feedback (RLHF)

Correct answer: B

Explanation

Unsupervised learning is the appropriate methodology for this scenario as it allows for the discovery of patterns and groupings within unlabeled data. In contrast, supervised learning requires labeled data, while reinforcement learning and RLHF focus on learning from interactions or feedback rather than on classifying data into tiers.