AWS Certified AI Practitioner (AIF-C01) — Question 271

A company uses Amazon Bedrock to implement a generative AI assistant on a website. The AI assistant helps customers with product recommendations and purchasing decisions.

The company wants to measure the direct impact of the AI assistant on sales performance.

Which metric will meet these requirements?

Answer options

• A. The conversion rate of customers who purchase products after AI assistant interactions.
• B. The number of customer interactions with the AI assistant
• C. Sentiment analysis scores from customer feedback after AI assistant interactions
• D. Natural language understanding accuracy rates

Correct answer: A

Explanation

Tracking the conversion rate of customers who make a purchase after interacting with the AI assistant directly quantifies its influence on sales performance. Other metrics, such as interaction volume, customer sentiment, and natural language understanding accuracy, measure engagement, customer satisfaction, and technical performance respectively, rather than direct sales impact.