AWS Certified AI Practitioner (AIF-C01) — Question 217

An ecommerce company wants to group customers based on their purchase history and preferences to personalize the user experience of the company's application.

Which ML technique should the company use?

Answer options

• A. Classification
• B. Clustering
• C. Regression
• D. Content generation

Correct answer: B

Explanation

The correct answer is B, Clustering, as it involves grouping data based on similarities, which is ideal for analyzing customer purchase history and preferences. Classification (A) is used for categorizing data into predefined labels, while Regression (C) focuses on predicting numerical values. Content generation (D) is unrelated to the task of customer grouping.