AWS Certified AI Practitioner (AIF-C01) — Question 122

An ecommerce company wants to improve search engine recommendations by customizing the results for each user of the company’s ecommerce platform.

Which AWS service meets these requirements?

Answer options

Correct answer: A

Explanation

Amazon Personalize is designed specifically for creating personalized recommendations based on user data, making it the right choice for this scenario. Amazon Kendra is focused on intelligent search capabilities, while Amazon Rekognition is used for image and video analysis, and Amazon Transcribe is for converting speech to text; none of these services provide user-specific recommendation capabilities.